Helena Grubb has been appointed as the new CEO of the dental company Unident Group and has taken up her new position on October 26, 2020. Helena brings a broad experience from management positions within companies such as Husqvarna, Assa Abloy and Hultafors Group, where she has had operational responsibility for sales as well as business units and successfully driven both growth and strategic initiatives. Helena succeeds Robert Dackeskog, who is leaving for new assignment outside the company.

- I am extremely excited about joining Unident Group and look very much forward to continue developing the business to next level, together with the competent and engaged team at Unident.
The dental industry is currently in transition and undergoing an increasing digitalization, where Unident has a unique position and opportunity. I look forward to further develop our offering to create increased customer value and drive a profitable growth. Nothing less than a sustainable, successful company! says Helena.

- We are very pleased with the recruitment of Helena, who comes with long and solid experience from business management in B2B. With Helena, we get a driven leader with strong business acumen and a focus on growth and collaboration, says Martin Forss, Chairman of the Board of Unident Group.

For more information, please contact:
Helena Grubb, tel. +46 346-73 24 48

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About Unident

Unident has developed the professional dental care with innovative solutions since 1992. On the way, we have become the Nordic region's third largest dental trade dealer. We offer everything a dental clinic needs and wants in the form of dental consumables, equipment, furnishings and related service and support. Our goal is to make dental care better as well as everyday life easier and more fun for the entire dental team. Unident has operations in Sweden, Norway, Denmark and Finland. Offices in Stockholm, Västerås, Horten, Copenhagen, Helsinki and headquarter in Falkenberg. +200 employees work within the group, which has a turnover of approx. SEK 400 million.